It is now part of a very old dialect that my grandparents may have known, but Heswall residents were known as "Yowlers".

I had never heard the term in my lifetime (b. 1949) until I got to know one of the last full-time Hoylake fishermen in the 1970s and he always talked about "Yowler City" meaning Heswall. But I never heard that again until some recent searching.

As confirmed by Wirral historian and writer Greg Dawson, Neston people called those in Heswall "Yowlers" and they called Neston people "Yusers" as in the greeting "A'reet Yuse?"
And two articles in Neston Past "Reminiscences of a Train Boy" describing the Hooton line journey to school at Calday Grange GS also said that Heswall was called "Yowler".

But no-one has so far explained why that epithet? My guess is like the Black Country people are called "Yam-Yams" and the Brummies "Yow-Yows" (both for "you are") maybe it was an old dialect for "you will".

Any ideas or recollections welcomed!